A Look at the Branding for Cupcakes4Charity

CLWD_Cupcakes4Charity
The inspiration for my event benefiting the children’s hospital, Cupcakes4Charity, was based on the previous year’s branding by Donny Carpio. Because the sale was being held in Autumn this past year, I updated the colors to match more of a harvest feel but I wanted to make sure the colors were still fun and vibrant and in line with cupcakes and especially kids! I added a polka dot pattern and created a seal, which is reminiscent of a cupcake wrapper. I enjoyed making the advertisement materials and event decor. It was a fun break from doing interaction design and client work.