Women’s Fitness Digital Magazine Mock

CLWD_ipad_mock
I was feeling inspired one evening and started working on a new concept for a digital magazine. The look I was going for was an emphasis on fitness and fashion. Don’t get me wrong, I’m not one of those girls who gets “dressed up” to go to the gym. But, I’m definitely inspired and more motivated with the right clothes. I love the bold, neon and bright color trends you see with fitness apparel today. I drew from that when working on this idea. I’ll continue to develop it and perhaps turn it into a real digital magazine for my tablet one day!

A Look at the Branding for Cupcakes4Charity

CLWD_Cupcakes4Charity
The inspiration for my event benefiting the children’s hospital, Cupcakes4Charity, was based on the previous year’s branding by Donny Carpio. Because the sale was being held in Autumn this past year, I updated the colors to match more of a harvest feel but I wanted to make sure the colors were still fun and vibrant and in line with cupcakes and especially kids! I added a polka dot pattern and created a seal, which is reminiscent of a cupcake wrapper. I enjoyed making the advertisement materials and event decor. It was a fun break from doing interaction design and client work.